Posting news on your Blog won’t take up much of your time at all, but it’s time wasted if no-one who reads it is interested in you. How about if you had a team of Private Detectives at your command? We’re talking about a team committed to scouring the internet with the sole aim of tracking down everybody out there who may be interested in you and your business. And then, having found these people, your Private Detectives will take them directly to your website.

Sounds like a good idea? You’re darn tootin’ it is.

It’s all down to little things called Tags. Ask yourself, what watchwords are people searching for online when they are looking for the products or services that you offer? Then you simply type those watchwords into the Tags section of every Blogpost. Armed with that information, your team of Private Detectives will then fix their Trilby hats in position, pull up the collars on their long macs, and get to work across the internet tracking down people who will input your watchwords into search engines. And when they’ve found these potential customers, your Private Detectives will point them in your direction. The posh expression for this is search engine optimisation.

So if you’re an artist, you might anticipate potential customers looking for ‘watercolours’. The site that you’re reading right now, lovingly titled has Tags set up for website creation, search engine optimisation, SEO, that kind of thing.

Simple. Effective. And it won’t cost the earth.